Breathtaking views? Yes! Both those showing the Alpine scenery and those presenting mouthwatering Alpine delicacies. This was what GPD had in mind when creating a new promotional campaign for Lidl – the Alpine Week. Local foods produced in a traditional way have stirred up appetites for generations, while idyllic landscapes with mountains, meadows and forests just cry out to be visited. Our new advertising spot takes all gourmets of Alpine cuisine on a delicious, culinary adventure. Bon appétit and safe journey!

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