Traditional or modern?
How should we eat? Traditional or modern? The new campaign which we prepared for the Lidl Polska, should help everybody choose what’s best for them. We approached the challenge of creating this campaign with panache and innovation, like we always do. The teasers and opening show will be delicious, dynamic, intriguing and inspiring. The new ambassador for the brand, Daria Ładocha, and stalwart Lidl chef Karol Okrasa will be guides for the increasingly complex, yet fascinating world of culinary choices. The Lidl Kitchen, which has updated its formula for the needs of the new campaign will provide ideas on how to cook… traditional and modern.