CASE STUDY
Hej hau hello!
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Client
John Dog
Competences
Details
We presented a new range of accessories for dogs and their owners Hej hau hello! in a high fashion photoshoot style. Bold looks, a characterful collection, flashing lights – impossible to miss!
Challenge
Increasingly, dog owners are seeking accessories that are not only functional, meeting the criteria of safety and comfort for their pets, but also distinctive and stylish, complementing their own look. How do you create a collection that will meet those consumer needs? How do you reach consumers with distinctive online content?
Solution
The Hej hau hello! collection stand out due to its unique design, vivid colors and unprecedented freedom in how accessories can be mixed and matched to create various colour combinations. We opted for a dopamine dressing-style colour scheme for the collection. The range includes products such as bags, pet beds, leashes, collars, harnesses, dog sweatshirts and keyrings. An additional advantage of the product range is that individual colors and patterns can be easily combined to create personalized accessory sets matching one’s personal taste.
As part of our marketing effort, we prepared a photo shoot and a 15-second spot in a high fashion photoshoot style. The campaign featured three women, each from a different generation and each with a dog – to show that you can play around with colours and styles whatever your age.
High fashion
From a dog walk to the catwalk! This is how we showcased the new range of dog accessories – Hej, hau, hello!
Social media
We opted for distinctive, original and attention-grabbing content.
Product exposure
Both the spot and its abbreviated versions focus the viewers’ attention on the product.