Almette

ATL
LOTERIA
Online
Outdoor
Video
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Tags

  • ATL
  • LOTERIA
  • Online
  • Outdoor
  • Video

How to increase sales while consolidating brand image in the minds of consumers? You need a promotional competition with simple rules and a truly exceptional prize!

For Almette, a subsidiary of Hochland, we proposed a unique promotional campaign that embraced the brands core values: nature and idyllicism. But even more importantly, we offered a prize that embodied these values: a fully furnished, Almette countryside home in the mountains! This brought the world of Almette closer to consumers. A simple mechanism of promotion and communication via all available channels (Internet, TV, outdoor media and press) generated great success. Hundreds of thousands of Poles participated in the competition, and the brand’s turnover grew even more than expected.

The campaign was so successful that Almette chose to build more countryside homes for subsequent editions of the campaign. As it turned out, these editions exceeded the success of the first. To be continued…?

 

3 competition editions

3 competition editions

3 countryside homes

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