LIDL and the National Centre for Nutrition Education

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Scope of work:


  • ATL
  • Content
  • Food
  • Online
  • Video

Can a brand change the world for the better? We’ve proven that it can! In cooperation with Lidl and the National Centre for Nutrition Education, we launched a campaign whose main aim was to encourage Poles to limit their consumption of salt and sugar. Not only did we get the support of famous Polish chef Karol Okrasa, but a national authority on healthy nutrition – Professor Mirosław Jarosz.

We created two TV spots and a series of educational videos. Professor Jarosz also visited Lidl’s Kitchen and helped its chefs make their dishes healthier. In addition, in order to facilitate a change in the eating habits of Poles, Lidl systematically limited the quantities of salt and sugar in its products.

The result? Well, for a start, 700,000 views on YouTube… But the initiative for longer and healthier lives for Poles is just beginning!

views on YouTube

educational TV spots

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