Lidl – less plastic!

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Scope of work:


  • ATL
  • Content
  • Food
  • Online
  • Video

Can a single decision make a big difference?

Of course it can!

Our recent campaign with Lidl Polska addressed global overuse of plastic. A spot we created communicated that in a world where 20,000 plastic bags are used every second, the choices of individuals are majorly significant. Not only did we educate, but we showed the positive changes being made by Lidl, which had announced its commitment to reduce plastic waste, and thus help protect the planet.

The effect?

Our campaign helped reach millions of customers, generated countless positive comments on social media, and above all, built awareness that every bag, every straw, every bottle – and thus every individual decision – counts.

educational TV spot

less platic

of positive comments

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