How to make a TV format successful on the Internet?
With a good recipe! You can find the ingredients in over 1,100 videos on Lidl’s Kitchen’s YouTube channel, featuring professional chefs and YouTubers who discover the secrets of good cooking using Lidl products.
It’s not hard to see that Internet users liked what we had on the menu. The channel currently has over 341,000 subscribers. And viewership is increasing – we’ve received over 113 million views with 94% positive feedback. The icing on the cake is that the campaign earned us a Silver Effie Award Poland 2018 in the category of branded content.
So, bon appétit and stay tuned to Lidl’s Kitchen!