Our latest campaign for Lidl Polska is a wild and wacky journey through the world of history and legends which proves that Poles have always been frugal!
Lidl’s prices have ushered in a new era of saving – something you can now do every time you shop. In 3 unusual television spots, we presented historical and legendary figures that every Pole knows: Polish king Mieszko I, painter Jan Matejko, and the shoemaker who killed the Wawel Dragon. But what do a ruler of the Middle Ages, a famous painter, and a legendary dragon specialist have in common? Frugality! Each of them was a smart saver.
Our campaign was a hit with Lidl’s audience. The teaser got over 2 million views in just a week, and each individual spot prompted tons of positive comments. But we weren’t surprised, because it’s not every day that you get the chance to travel back in time!
unusual TV spots
over 2 million views