Lubella and its pasta recipes – quick, easy and delicious.
This approach inspired us to communicate with Lubella’s customers in a non-standard way and launch the longest marketing campaign the company has ever seen.
We developed an inspiring series of 15-second recipes presented in characteristic format and with unique visual language, proving that pasta can be a base for original and unconventional dishes prepared on the fly. 1000 ideas, 1 Lubella, 22 TV spots and even more video content on the Internet.
Our encouraging and continuous communication opened the hearts and minds of Poles to a completely new approach to cooking.