Think videos about window frames must be boring? Wrong!
We created an engaging YouTube series for Oknoplast called “Oknoplast LAB.”
This involved preparing a strategy, a creative concept and scripts, overseeing production and post-production for YouTube, and executing the campaign in Italy, Germany and France.
The effect? A series about window frames that really stood out. Its interesting format and entertaining presentation kept users watching episodes from start to finish and boosted subscriptions to the channel. In 23 episodes, we addressed complicated issues in energy efficiency, soundproofing, everyday use and design.
million views on YouTube
aired in 4 countries