Sophie, Pierre et Lidl TV

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Scope of work:


  • ATL
  • Content
  • Food
  • Online
  • Video

Where do the French love to film their adverts? In Poland – Swadzim to be exact!

Over our several years of cooperation with Lidl France, we developed the concept for a new campaign and executed it in full. A key element of the campaign was a series of sitcom-style television spots. Our international crew, which included French actors and directors, GPD Film Studio staff and other international members met once a month to film the spots in a specially designed hall.
We shot over 65 in total and reached millions of people in France. The effect? A much better reputation for Lidl.

TV spots

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