Where do the French love to film their adverts? In Poland – Swadzim to be exact!
Over our several years of cooperation with Lidl France, we developed the concept for a new campaign and executed it in full. A key element of the campaign was a series of sitcom-style television spots. Our international crew, which included French actors and directors, GPD Film Studio staff and other international members met once a month to film the spots in a specially designed hall.
We shot over 65 in total and reached millions of people in France. The effect? A much better reputation for Lidl.