CASE STUDY
Crunchokazje
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Client
Crunchips, Lorenz
Competences
Details
Crunchips is a party! However, partying styles change over time, as do Crunchips crisps, which we showcase as part of a new communication platform, encouraging consumers to live life to the full.
Challenge
How to refresh the image of the brand and prove that it still knows what makes a good party, so that consumers are ready to buy Crunchips crisps more frequently and on more occasions?
Solution
To ensure the brand’s continued growth, we redefined the concept of a party and adapted it to the needs of the younger generation, who, instead of big noisy parties, are more often looking for more interesting and diverse leisure activities. As a result, we showed that Crunchips brings people closer and a great party can happen anywhere with packet of crisps…
Results
The campaign contributed to the brand’s record-breaking market share, delivered significant increases in image parameters, while also driving better spontaneous and top of mind awareness.