CASE STUDY

Challenge

How do you successfully launch a brand which has never communicated its presence through any campaigns in the competitive and packed market of cat and dog food? How do you build trust and encourage customers to try new products? How do you present the world from the perspective of pets, without neglecting customer-brand touchpoints and while aligning the advertising message to the target group?

Solution

We have created a world where dogs and cats rule their owners and not the other way around. A world where pets are cared for and offered tasty, wholesome quality food as an expression of love and concern for their health and well-being. The advertising message is conveyed in a funny and emotional way, clearly visible to new consumers.

We opted for maximising our reach.

We featured our campaign in widest-reach media (Internet, TV), while at the same time using emotionally engaging advertising formats (spot video, shorts). Our social media campaign (Facebook, YouTube, TikTok) enabled consumers to step into the Pet Republic and share their experience. At the same time, we were building a social proof by working with influencers.All this was underpinned by consistent stylistic choices and a narrative combining various customer-brand touchpoints.